{"id":3457,"date":"2025-04-01T09:00:00","date_gmt":"2025-04-01T12:00:00","guid":{"rendered":"https:\/\/docpix.net\/blog\/?p=3457"},"modified":"2025-03-12T14:53:38","modified_gmt":"2025-03-12T17:53:38","slug":"lutando-com-o-marketing-nao-e-um-problema-de-tatica-e-um-problema-de-estrategia","status":"publish","type":"post","link":"https:\/\/docpix.net\/blog\/2025\/04\/lutando-com-o-marketing-nao-e-um-problema-de-tatica-e-um-problema-de-estrategia\/","title":{"rendered":"Lutando com o marketing? N\u00e3o \u00e9 um problema de t\u00e1tica, \u00e9 um problema de estrat\u00e9gia."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3457\" class=\"elementor elementor-3457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-087fe60 e-flex e-con-boxed e-con e-parent\" data-id=\"087fe60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c6975 e-con-full e-flex e-con e-child\" data-id=\"68c6975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-018132c elementor-widget elementor-widget-text-editor\" data-id=\"018132c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O marketing pode parecer, \u00e0 primeira vista, um mundo de ferramentas t\u00e9cnicas e t\u00e1ticas. Mas, se voc\u00ea est\u00e1 investindo tempo e recursos em a\u00e7\u00f5es que n\u00e3o trazem os resultados esperados, talvez o problema n\u00e3o seja a t\u00e1tica, e sim a estrat\u00e9gia de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e70e0 elementor-widget elementor-widget-text-editor\" data-id=\"69e70e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma estrat\u00e9gia bem definida \u00e9 o que separa campanhas de sucesso de esfor\u00e7os desperdi\u00e7ados. Antes de se perder na escolha de qual plataforma de an\u00fancios usar ou qual ferramenta de SEO \u00e9 melhor, \u00e9 essencial ter clareza sobre o objetivo da marca, os diferenciais competitivos e o p\u00fablico-alvo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aafd96 e-con-full e-flex e-con e-child\" data-id=\"1aafd96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-061325b elementor-widget elementor-widget-heading\" data-id=\"061325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma estrat\u00e9gia de marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dde41 elementor-widget elementor-widget-text-editor\" data-id=\"16dde41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span>estrat\u00e9gia<span style=\"font-weight: 400;\"> de marketing \u00e9 o grande plano que norteia todas as a\u00e7\u00f5es. \u00c9 ela que define como, onde e por que cada t\u00e1tica ser\u00e1 implementada. Sem esse planejamento estrat\u00e9gico, mesmo as mais bem desenvolvidas campanhas podem n\u00e3o atingir o potencial m\u00e1ximo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12aa291 elementor-widget elementor-widget-text-editor\" data-id=\"12aa291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se voc\u00ea sente que sua empresa est\u00e1 travada, aqui est\u00e3o algumas perguntas que podem ajudar a repensar a estrat\u00e9gia:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qual \u00e9 o perfil do meu p\u00fablico-alvo?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qual \u00e9 o meu objetivo final? vendas, reconhecimento de marca, fideliza\u00e7\u00e3o?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onde est\u00e1 o meu p\u00fablico? Redes sociais, <\/span><a href=\"https:\/\/docpix.net\/blog\/2024\/09\/seu-cliente-te-encontra-facilmente-no-google\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> ou outros canais?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Os meus est\u00e3o alinhados aos valores da marca?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bad72e elementor-widget elementor-widget-text-editor\" data-id=\"1bad72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ter essas respostas claras pode ser a diferen\u00e7a entre investir com sucesso ou apenas gastar sem retorno.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba8a7d elementor-widget elementor-widget-image\" data-id=\"7ba8a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ2MCwidXJsIjoiaHR0cHM6XC9cL2RvY3BpeC5uZXRcL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL3NpdGVzXC80XC8yMDI1XC8wNFwvVW1hLWx1cGEtZm9jYW5kby1lbS11bS1tYXBhLWVzdHJhdGVnaWNvLWRpZ2l0YWwtcmVwcmVzZW50YW5kby5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1919\" height=\"1281\" src=\"https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando.jpg\" class=\"attachment-full size-full wp-image-3460\" alt=\"\" srcset=\"https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando.jpg 1919w, https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando-300x200.jpg 300w, https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando-1024x684.jpg 1024w, https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando-768x513.jpg 768w, https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando-1536x1025.jpg 1536w, https:\/\/docpix.net\/blog\/wp-content\/uploads\/sites\/4\/2025\/04\/Uma-lupa-focando-em-um-mapa-estrategico-digital-representando-150x100.jpg 150w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc153a elementor-widget elementor-widget-text-editor\" data-id=\"2fc153a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Uma lupa focando em um mapa estrat\u00e9gico digital, representando o caminho para o sucesso no marketing.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6ecab4 e-con-full e-flex e-con e-child\" data-id=\"f6ecab4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8081e0 elementor-widget elementor-widget-heading\" data-id=\"d8081e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ent\u00e3o por onde come\u00e7ar?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc01e4 elementor-widget elementor-widget-text-editor\" data-id=\"0cc01e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comece pesquisando seu p\u00fablico-alvo, pois atrav\u00e9s dessa pesquisa voc\u00ea conseguir\u00e1 entender as dores, necessidades e comportamento dos seus clientes. Utilize ferramentas como Google Analytics ou plataformas de pesquisas para reunir informa\u00e7\u00f5es valiosas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2395e67 elementor-widget elementor-widget-text-editor\" data-id=\"2395e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O pr\u00f3ximo passo \u00e9 definir objetivos claros, pois objetivos vagos acabam gerando resultados inconsistentes. Utilize metas SMART (espec\u00edficas, mensur\u00e1veis, ating\u00edveis, relevantes e temporais).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a9c62 elementor-widget elementor-widget-text-editor\" data-id=\"97a9c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Priorize os canais de impacto descobrindo onde est\u00e1 o maior potencial de retorno para o seu nicho. Algumas empresas se beneficiam mais com SEO, enquanto outras podem prosperar com campanhas no <\/span><a href=\"https:\/\/docpix.net\/blog\/2025\/03\/como-atrair-leads-qualificados-e-parar-de-perder-dinheiro\/\"><span style=\"font-weight: 400;\">Google Ads.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02fa17a e-con-full e-flex e-con e-child\" data-id=\"02fa17a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a5f0a elementor-widget elementor-widget-heading\" data-id=\"59a5f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evite desperd\u00edcio de tempo e dinheiro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc759c elementor-widget elementor-widget-text-editor\" data-id=\"bdc759c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se voc\u00ea acredita que \u201cmais \u00e9 mais\u201d quando o assunto \u00e9 marketing, saiba que esse pode ser um erro caro. Invista tempo em estrat\u00e9gias que conectem a sua marca com o p\u00fablico certo, no lugar certo. Mas lembre-se, n\u00e3o adianta dominar todas as t\u00e1ticas se a ess\u00eancia do planejamento est\u00e1 desalinhada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f58a6 elementor-widget elementor-widget-text-editor\" data-id=\"91f58a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Revise agora mesmo suas estrat\u00e9gias de marketing. Se precisar de ajuda, entre em contato com nossos e descubra como alavancar sua marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O marketing pode parecer, \u00e0 primeira vista, um mundo de ferramentas t\u00e9cnicas e t\u00e1ticas. Mas, se voc\u00ea est\u00e1 investindo tempo e recursos em a\u00e7\u00f5es que n\u00e3o trazem os resultados esperados, talvez o problema n\u00e3o seja a t\u00e1tica, e sim a estrat\u00e9gia de marketing. Uma estrat\u00e9gia bem definida \u00e9 o que separa campanhas de sucesso de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[678],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-e-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/3457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/comments?post=3457"}],"version-history":[{"count":4,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/3457\/revisions"}],"predecessor-version":[{"id":3463,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/3457\/revisions\/3463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/media\/3458"}],"wp:attachment":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/media?parent=3457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/categories?post=3457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/tags?post=3457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}