{"id":2005,"date":"2019-05-01T15:55:18","date_gmt":"2019-05-01T18:55:18","guid":{"rendered":"https:\/\/m.docpix.net\/blog-novo\/como-prevenir-as-crises-nas-redes-sociais\/"},"modified":"2024-09-27T10:00:44","modified_gmt":"2024-09-27T13:00:44","slug":"como-prevenir-as-crises-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/docpix.net\/blog\/2019\/05\/como-prevenir-as-crises-nas-redes-sociais\/","title":{"rendered":"Como prevenir as crises nas redes sociais"},"content":{"rendered":"<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/Bw40Ns8nwTc\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/Bw40Ns8nwTc\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Visualizar esta foto no Instagram.<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/Bw40Ns8nwTc\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Uma publica\u00e7\u00e3o compartilhada por Ag\u00eancia de Marketing Docpix (@docpixnet)<\/a> em <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-04-30T17:19:23+00:00\">30 de Abr, 2019 \u00e0s 10:19 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Instabilidades s\u00e3o comuns, mas \u00e9 poss\u00edvel elaborar planos para melhoria\u00a0caso a rede social da sua empresa seja alvo de reclama\u00e7\u00f5es. Qualquer acontecimento pode gerar propor\u00e7\u00f5es grandes no mundo online, o que pode causar efeito indesejado para o seu neg\u00f3cio, tornando imprescind\u00edveis preparativos para momentos como esse.<\/p>\n<p>N\u00e3o h\u00e1 uma receita milagrosa para\u00a0evitar as crises, j\u00e1 que muitas delas s\u00e3o causadas por elementos externos \u00e0 sua empresa e, por isso, n\u00e3o est\u00e3o sob seu controle. O importante \u00e9 focar nos fatores que a sua empresa tem controle e identificar poss\u00edveis pontos de vulnerabilidade, at\u00e9 porque, se preparar para estes eventos \u00e9 a melhor maneira de enfrent\u00e1-los.<\/p>\n<p>Uma dica b\u00e1sica de como fazer isso \u00e9 manter a sua empresa longe de assuntos pol\u00eamicos. Discuss\u00f5es que n\u00e3o envolvam seu neg\u00f3cio diretamente e que n\u00e3o acrescentam nada a seu p\u00fablico devem ser evitadas a todo custo. Al\u00e9m disso, uma boa estrat\u00e9gia nas redes sociais pode ajudar a prevenir crises que ocorrem por falhas de comunica\u00e7\u00e3o. Portanto, ter uma persona bem definida, uma equipe respons\u00e1vel pela sua comunica\u00e7\u00e3o bem treinada e alinhada s\u00e3o fatores que podem te ajudar a minimizar o risco de algum desentendimento neste campo.<\/p>\n<p>Tamb\u00e9m \u00e9 importante que pontos de vulnerabilidade da sua empresa sejam mapeados, sendo assim, \u00e9 poss\u00edvel elaborar documentos em formato de plano de a\u00e7\u00e3o sobre estas quest\u00f5es e se preparar para caso algo aconte\u00e7a nesse sentido. Passar por um momento tempestuoso \u00e9 algo esperado quando uma marca aumenta sua visibilidade, mas \u00e9 a maneira como sua empresa lida com esta situa\u00e7\u00e3o que vai mostrar para o p\u00fablico se ele pode confiar no seu neg\u00f3cio ou n\u00e3o.<\/p>\n<p>Grandes crises j\u00e1 acabaram com a reputa\u00e7\u00e3o de empresas relevantes. Por\u00e9m, algumas marcas conseguiram reverter o quadro de crise, e sa\u00edram quase intactas do per\u00edodo desequilibrado. Atender bem o cliente \u00e9 uma regra b\u00e1sica para qualquer empresa que tenha em seus planos o desenvolvimento do neg\u00f3cio baseado na excel\u00eancia e na boa reputa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visualizar esta foto no Instagram. Uma publica\u00e7\u00e3o compartilhada por Ag\u00eancia de Marketing Docpix (@docpixnet) em 30 de Abr, 2019 \u00e0s 10:19 PDT Instabilidades s\u00e3o comuns, mas \u00e9 poss\u00edvel elaborar planos para melhoria\u00a0caso a rede social da sua empresa seja alvo de reclama\u00e7\u00f5es. Qualquer acontecimento pode gerar propor\u00e7\u00f5es grandes no mundo online, o que pode causar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[676],"tags":[],"class_list":["post-2005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais-e-comunicacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/2005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":1,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":2758,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/posts\/2005\/revisions\/2758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/media\/2006"}],"wp:attachment":[{"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docpix.net\/blog\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}